The content will be a duplicate of your original content, so search engines won’t index it. But it can still help to build brand authority and attract backlinks. The goal is to make your site appear more authoritative, relevant, and credible to search engines by securing links and mentions from external websites and sources. According to Whitespark (2020), who also surveyed a group of SEO experts to find out which ranking factors contributed the most to local SEO, off-page accounted for over 50% of total rankings too. Of that over 50%, backlinks represented 15% of total rankings for Local Pack results and 31% of total rankings for local organic results.
- Your backlink profile can have a significant impact on the visibility of your website.
- When reaching out to journalists and other publications, you can get the help of AI tools to personalize your messages and engage your recipients.
- Depending on your niche and business fields, you might find that listing in local directories may be useful.
- Correctly using anchor text can improve the relevance of your backlinks, signaling to Google that your site has exactly what the user is looking for.
Key Elements of Tailored Strategies
It’s important to note that while they’re intrinsically linked with off-page SEO, we’re not just talking about backlinks. Another on-page SEO factor to consider is the optimization for the featured snippet, also known as position 0. The featured snippet is a box that appears at the top of certain search queries and provides helpful information to searchers.
Off-page SEO Checklist for 2025
Whether BHS Links searchers are using traditional search engines or AI-powered answer engines, on-page SEO best practices can improve your rankings and online visibility. After all, pages ranking well in search results appear more often in AI Overviews. Examples of on-site SEO efforts are creating and optimizing content according to search intent and streamlining your site navigation.
A website with high domain authority (DA) and quality backlinks is more likely to appear in search engine results for relevant queries. Search Atlas SEO Software Platform serves as a comprehensive off-page SEO tool. Search Atlas enhances off-page optimization with AI-driven automation for link building, content marketing, local SEO, brand building, and brand mentions.
On-page SEO is important because it helps improve your rankings in search engines. The higher your ranking, the more likely people can find your site when browsing. This helps people who are interested in what you’re offering find your products, content, or services, increasing organic traffic and helping you grow. To assess your off-page SEO, focus on metrics like the number and quality of backlinks, brand mentions across the web, your social media presence, and your content’s performance on other sites. Tools like Ahrefs, SEMrush, and BuzzSumo can help track these metrics and provide insights into your off-page SEO effectiveness.
